AI Policy

REAL CLOTHES. AI MODELS.

Every model you see on this site was generated by AI. Every piece of clothing is real. You should hear that from us, not from a comment section.

Six / Six is a family-built startup. No investors, no agency, no studio. When we mapped where every dollar goes, we chose fabric weight, stitching, print quality and fit over a five-figure photoshoot. AI lets us show you the clothes without cutting corners on the clothes.

Here's how we keep it honest. The garment in every image is our actual product — each image is built from photographs and measurements of the real piece, and every piece is wear-tested on real people (us, first) before it ships. The size chart comes from a tape measure, not a render. And our models are built to look like real lacrosse players — not impossible bodies. If something looks off between screen and doorstep, tell us: studio@sixsixlax.com.

AI shows up behind the scenes too. It helped us build this website, draft our policies, and plan our drops. It's how a family competes with brands that have hundred-person teams. The designs, the decisions and the standards are ours.

As Six / Six grows, real shoots with real players are on the roadmap — fields, tournaments, game days. Until then, a simple rule: if you see a model wearing Six / Six on this site or our socials, assume it's AI. If you see a Six / Six garment, it's real — and it's the part we obsess over.

Questions? studio@sixsixlax.com. A human answers. Usually one of us.